Whipshots 
Holiday Campaign

Objective: Create a holiday campaign to increase brand awareness and introduce the new peppermint Whipshots flavor.

Solution: We collaborated with Cardi B to create a series of “Naughty or Nice” drink recipes perfect for any holiday occasion. These recipes were shared organically via social media, including Cardi’s own channels, and were supported by a print, digital and OOH campaign for increased awareness.