I’ve always seen myself as an active observer with a strong opposition to the status quo. I'm agnostic. I'm opinionated. I'm empathetic. Sweet natured, with strong leadership skills. And most enjoyably, a visionary…but always fun.
I’ve danced in Barcelona with Emmy-Award winning choreographers, and picked apples with Lizzo. I’ve drank wine with Sting and plead mercilessly with the Ramones for the use of Blitzkrieg Bop. I’ve witnessed one of the world’s biggest supermodels fire up a chainsaw and I’ve spraypainted luxury SUVs with fashion designers. But perhaps most rewarding of all, I’ve collaborated with some of the world’s most talented directors and photographers to build globally relevant campaigns. All this, because I believe deeply that brave creativity moves people to action, and action moves the world.
This duality, this alchemy of being an active observer, has allowed me to create award-winning work for not only a handful of Fortune 50 companies, but a number of successful startups whose mission has been to connect with audiences in breakthrough ways. I’ve had the privilege of working on both the brand and agency side as a hybrid Creative Director, developing successful 360 campaigns for the likes of Google, Pernod Ricard, Lexus, Samsung, Netflix and Häagen-Dazs, to name a few. Additionally, I've spearheaded passion projects for the Rainforest Fund, the CAA Foundation, and directly with the NYC Mayor's Office. It’s my desire to bring the observer's eye to every brand I work on, and to activate that brand in bold and meaningful ways.
I’ve danced in Barcelona with Emmy-Award winning choreographers, and picked apples with Lizzo. I’ve drank wine with Sting and plead mercilessly with the Ramones for the use of Blitzkrieg Bop. I’ve witnessed one of the world’s biggest supermodels fire up a chainsaw and I’ve spraypainted luxury SUVs with fashion designers. But perhaps most rewarding of all, I’ve collaborated with some of the world’s most talented directors and photographers to build globally relevant campaigns. All this, because I believe deeply that brave creativity moves people to action, and action moves the world.
This duality, this alchemy of being an active observer, has allowed me to create award-winning work for not only a handful of Fortune 50 companies, but a number of successful startups whose mission has been to connect with audiences in breakthrough ways. I’ve had the privilege of working on both the brand and agency side as a hybrid Creative Director, developing successful 360 campaigns for the likes of Google, Pernod Ricard, Lexus, Samsung, Netflix and Häagen-Dazs, to name a few. Additionally, I've spearheaded passion projects for the Rainforest Fund, the CAA Foundation, and directly with the NYC Mayor's Office. It’s my desire to bring the observer's eye to every brand I work on, and to activate that brand in bold and meaningful ways.