Objective: With COVID-19 restrictions being lifted, raise awareness that New York is not dead but indeed alive and thriving.
Solution: We partnered with local residents, small businesses and cultural institutions to let the world know that the time for New York is NOW. With help from the Mayor’s Office of Media and Entertainment, we created a social media and OOH campaign highlighting some of New York’s finest, while letting the world know that New York is back in business.
Come out and play. #NowYork
Come out and play. #NowYork
