Lexus - Man & Machine
LC500 Launch (Super Bowl)
Awards:
CommArts 2017 - Award of Excellence
World Luxury Awards - Typography
LC500 Launch (Super Bowl)
Awards:
CommArts 2017 - Award of Excellence
World Luxury Awards - Typography
Objective: Introduce Experience Amazing, the new global tagline for Lexus. Use the LC500 to showcase the new emotional era for the brand and its vehicles.
Solution: This music video inspired campaign illustrates not just the poetry of the human form and that of the LC500, but what it feels like to be moved by a truly amazing experience.
We used the Super Bowl to tell the story of Man & Machine and created real time social content during the game to extend our narrative and drive continued brand engagement with sports fans. For broader reach, we created an award-winning digital and OOH campaign using a bespoke font made with images of our dancer and parts of the LC500.
Results: 313.3 Million Impressions | 200% Increase in traffic to lexus.com
We used the Super Bowl to tell the story of Man & Machine and created real time social content during the game to extend our narrative and drive continued brand engagement with sports fans. For broader reach, we created an award-winning digital and OOH campaign using a bespoke font made with images of our dancer and parts of the LC500.
Results: 313.3 Million Impressions | 200% Increase in traffic to lexus.com
