Lexus - It’s Your Move
IS Launch

Press:
AICE Alternative Media Winner
Shorty Award Winner

Objective:

Solution: You can join the crowd. Or, you can leave it behind. When you choose bold styling, a supercar-inspired interior and thrilling handling, you choose the all-new 2014 Lexus IS. A car designed with one purpose. To stand apart.

RESULTS: Reached 94% of target  |  Over 1.6 Billion Impressions  |  2 Industry Firsts