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Lexus - Statement Piece
IS Minor Launch

Press:
FWA of the Day
Adweek
Objective: Introduce the new IS as the luxury sport sedan for those who want to make a statement.
Solution: The 2017 IS is a true statement piece for the millennial generation. Knowing the target audience is one of the most splintered, we created a broad platform that allowed for niche illustrations of amplification through fashion, art, music, and sports, allowing us to reach beyond just auto enthusiasts. Using these passion points, we put the IS front and center to show how contextual conversations reach people at a deeper more authentic level.

Results: 668 Million Impressions




Sriracha is one of those incredible things people go absolutely nuts for. And like the IS, it sends a clear signal that bland isn’t an option. So to show off its hot new design, we created a Limited-Edition Sriracha IS.




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