Lexus
Design Disrupted

Objective: Evoke desire and emotion for the Lexus brand among the youth conquest audiences by disrupting New York’s Fashion Week.

Solution: Design Disrupted is a moment in time when leading-edge design and technological innovations boldly converge on a non-traditional, yet global fashion stage. Its goal is to highlight emerging and established talent from a wide range of innovative fields—Fashion, Film, Performance, and the Digital Arts—and steadfastly promote the core Lexus values of provocative design and performance, to ultimately showcase the other side of Lexus.

PR Results: 224 Million Editorial Impressions
Social Results: 16 Million Social Impressions
Paid Media Results: 300+ Million Impressions