Dr. Alkaitis
Adaptogenic Skincare

Objective: Develop and execute an authentic brand positioning showcasing Dr. Alkaitis as the go to adaptogenic skincare line.

Solution: If you can’t eat it, don’t put it on your skin. That  belief is the foundation for all communication pieces for Dr. Alkaitis. From lifestyle shoots, to ingredient-centered product photography, to the texture of skin, and how we speak about the brand in copy, I worked directly with the founder to push the brand into an ownably authentic place to align with the brands core value of creating organic Holistic Skin Food.