Objective: Activate the brand and bring the kitchen remodel to life using tastemakers as a radical sales multiplier.
Solution: The Remodel is a strategic content platform built to leverage tastemakers, designers, architects, and notable homeowners with the goal of becoming long-term partners in kitchen remodel projects. Offering a luxury kitchen package in exchange for access to content creation, we were able to create multi-layered narratives told from the perspective of Dacor’s three core consumers—architects, designers, and homeowners. This approach was built to not only gain credibility in the industry, but to set the stage for what would become a long-term content strategy heralding Dacor’s commitment to both historical legacy and leading-edge technology.
The Garcia House artfully captured the unique perspectives of architect Ron Radziner, designer Darren Brown, and homeowner John McIlwee, producing a cinematic long-form film, contextually targeted digital, print and social content, assets for dacor.com, and a successful partnership with Architectural Digest.
Results: 85.8 Million Impressions | 7.2 Million Video Completions | 257,117 landing page visits | 447 retail walk-in visits
The Garcia House artfully captured the unique perspectives of architect Ron Radziner, designer Darren Brown, and homeowner John McIlwee, producing a cinematic long-form film, contextually targeted digital, print and social content, assets for dacor.com, and a successful partnership with Architectural Digest.
Results: 85.8 Million Impressions | 7.2 Million Video Completions | 257,117 landing page visits | 447 retail walk-in visits
