Dacor
Modernist Collection

Objective: The luxury kitchen is often perceived as either a museum or a chef’s domain. With the new Modernist Collection, reintroduce Dacor as the luxury kitchen appliance brand for those who love to entertain.

 Solution: To introduce the new Modernist Collection, we blew the lid off traditional ideals and wrote a new narrative for the kitchen—one inviting others in to play. This 360 campaign launched during the Emmy's with The Remodel—a long-form brand manifesto, and was accompanied by short-form product infused social content, and robust digital and print. We partnered with The Hollywood Reporter and Variety to create branded long-form content with modern entertainers like Rachel Zoe and Molly Sims. Additionally, we staged a multi-sensory dining experience for dealers which highlighted elements of cooking—ice, fire and steam.

Next-Generation Creative Tools from Dacor. Let The Show Begin.

Results: 39 Million Impressions  |  400% Increase in traffic to dacor.com  |  81% increase in social mentions  |  16.8% Increase in search