Coop’s Neurorefreshers
Brand Strategy & Design System

Objective: Create a new sparkling tea brand that transcends the category and develops an entirely new one: Neurorefreshers.

Solution: Inspired by small batch microbrew design, we worked hand-in-hand with the founder of Coop to help translate his personal experience with learning differences into a full brand story.  Evoking a handmade, regional aesthetic with bright colors and handdrawn iconography, the mission was to drive awareness, understanding and an appreciation of learning differences and secure funding for research to ensure everyone has the opportunity to maximize their potential.